When settlers arrived in this country several hundred years ago, they found a land rich in animals that could be hunted to supply them with food. As more settlers arrived, the wild food supply diminished and the people either had to turn to agriculture or move West into unsettled regions. You know the rest of the story: agriculture soon became our principal source of food.
Today, an analogous situation exists in the world's oceans. Fish have been hunted to the point where we are unable to significantly increase the catch. In fact, since 1975, the world's catch has increased little. This is because most commercial fishing areas have reached their maximum sustainable yield; the catch cannot be increased without reducing the fish population's ability to reproduce and replenish their numbers. In addition, pollution and competition from sport fishing interests aggravate the situation.
Aquaculture, or fish farming, is the only way to make up the deficit and satisfy an increasing demand for fish products. Aquaculture is now the fastest growing agricultural industry in the United States, increasing by more than 20 percent annually in the 1980's.
Aquaculture is just beginning to have an impact on U.S. fish supplies. In 1986, approximately 620 million pounds of aquacultural products were produced by private operations. The main contributors that year were catfish (327 million pounds), crawfish (98 million pounds), salmon (75 million pounds), and trout (5 million pounds), along with bait fish and tropical fish. The catfish industry has grown rapidly from a total of 3 million pounds processed in 1969 to 16 million pounds in 1975 and 295 million pounds in 1988. (Consumption from live haulers, fee fishing, and direct purchases are not included in these catfish processing figures.)
Commercial production and processing are highly concentrated in Mississippi (accounting for almost 80 percent of production), Arkansas, Alabama, Louisiana, and other southeastern States. In addition to catfish, there are many more species of farm-raised aquaculture products produced for sale in the Nation.
Case Study: The Gvillos
In 1979, Curtis and ReJeana Gvillo of Moundville, AL, made the biggest decision of their lives to buy a farm. After finishing college and working 2 years with an agribusiness firm, Curtis had a strong desire to make his living by farming. Having grown up on an Illinois family farm, where the predominant enterprises were soybeans and corn, he was optimistic about making a go of it on the couple's newly acquired farm.
ReJeana, a West Alabama native, had also grown up in farming and shared Curtis' enthusiasm and commitment to make a go of it. The couple purchased a farm from ReJeana's great uncle near Moundville.
During the first couple of years, Curtis tried a variety of traditional enterprises cotton, soybeans, wheat, com, and stocker cattle. Although Curtis was on top of his operation from a managerial standpoint, he recognized that financial distress was never far away. ReJeana was also aware of the dilemma. "We were both putting in long hours and cutting living expenses, and Curtis' mother, Dorothy Gvillo, was even pitching in, but things were not improving," ReJeana said. Their production and financial records confirmed their worries.
Seeking an Alternative
Curtis reluctantly admitted that in many of the traditional enterprises, other regions of the country had a competitive advantage. (See Part II, Chapter 9 on competitive advantage.) What could he produce and be competitive with, he asked himself.
Catfish production had crossed his mind; he knew of catfish farmers in the area. They had friends and relatives who produced catfish or worked in the processing plants. With some skepticism, Curtis began investigating the catfish business. When he asked producers about the requirements for success, it became clear that certain basic ingredients were required: suitable sites for ponds, adequate water supply, available markets, access to capital, and "know-how." The biggest difficulty would be in making the adjustment to aquaculture from the traditional enterprises that he preferred and felt comfortable with. "I knew this was a different ball game," Curtis said.

At the Tishimingo, OK, National Fish Hatchery, ARS biologist Wendell Lorio (I) and U.S. Wildlife technician Larry Norton (r) examine a catfish with Gary Ainsworth of the Red Ark Development Authority. Created in 1984 by the Oklahoma State government, Red Ark helps farmers grow and market catfish and other crops. (USDA Photo by Bob Bjork, 0887X831-10)
Taking the Plunge
In 1981, the Gvillos built their first catfish pond covering a 23-acre area. The construction was paid for mostly through the sale of timber from the pond site. But being surrounded by successful catfish farmers doesn't necessarily guarantee success, as the Gvillos soon found out. Curtis admitted that they may not have been serious enough about catfish the first year. After the first crop was sold to a processor, the Gvillos discovered that they had just broken even.
However, Curtis knew what had gone wrong: They had started with fingerlings that were too small. As a result, they sold their fish too early, and many of the smaller ones were rejected as unmarketable. But they didn't make that mistake again. Since then, they have kept their catfish until a profitable price was offered. They never sell before they feed more than two pounds of feed for each fish, thereby guaranteeing that all fish are marketable.
Relationship with Lender
The catfish business, like many other types of farming, is capital-intensive. In addition to the costs for pond construction, operating money required to produce a crop of fish can easily be more than $2,000 per acre. The Gvillos learned a hard lesson about the risk involved in growing catfish. In 1985, Curtis decided to expand his catfish acreage. Rather than building more ponds on his own land, he decided to rent a 25-acre pond that could be put into production. Curtis reluctantly admitted that at that time he believed soybeans would make a comeback and he didn't want to sacrifice any cropland.
After the expense of getting the pond into production, his first crop of fish was doing well that is, until a few weeks before they were ready for harvest. It was a sad day for Curtis and ReJeana to find an entire pond of fish mysteriously dead.
Curtis had always been up front and businesslike with his banker. He knew arrangements had to be made regarding the disaster. On the drive to the bank the next day, he began thinking the worst that he would have to liquidate some of his assets to cover the loss. But to Curtis' relief, his banker was understanding and arrangements were made without disrupting his farming operation. The banker had several other catfish accounts and was aware of the risks involved.
Total Commitment
By 1988, the Gvillos had several years of experience under their belts. They had made many mistakes while learning the business, but catfish had become the mainstay of their farming operation. They had phased out of row crops and focused on catfish, a cow-calf operation, and a small amount of wheat. By now, they were committed to catfish as their primary enterprise.
They built three more ponds on the farm, adding 40 acres to production. This brought their acreage in catfish production to 90 acres (rented and owned) for 1989. "We could have stopped, felt comfortable, and made an adequate living. Now we have bet the farm again, but I have the confidence we can make it work," Curtis said.
Husband and Wife Team. Curtis and ReJeana have been true partners in their farming operation from the beginning. Early on, ReJeana was involved in all aspects operating the combine and hay baler, as well as helping to make decisions. "I knew almost as much about the operation as Curtis did," she said. In the past few years, ReJeana has not been as involved in the daily management routine, mainly because the couple has two small children and she is a full-time teacher. "I still consider myself as part of a team, however," she said. "I view my role now as more of a sounding board for Curtis. He consults with me on new ideas and keeps me informed on major decisions. After all," she said with a smile, "I have a great deal of confidence in Curtis' judgment and his ability to manage our operation."
